Ensemble Recruits TV Whiz Andrew Garrick To Expand Content

Ensemble Recruits TV Whiz Andrew Garrick To Expand Content
SHARE
THIS



Creative agency Ensemble has hired Andrew Garrick to boost the agency’s capabilities in the creation and development of its content solutions.

“Andrew will be a key driver for us in demonstrating to clients the value and effectiveness of quality programming that engages audiences because of its entertainment value first, then brand message second,” said Ensemble CEO Justin Ricketts. “The paradigm around TVCs being the most effective platform to influence TV audiences is changing. Clients are looking to move to more innovative ways to engage audiences and content creation is becoming an increasingly important part of the marketing mix.”

Garrick is a highly accomplished comedy director, writer and development producer. He has undertaken major projects with Channels Seven and Ten, the ABC, SBS, MTV and BBC Worldwide. He has worked with leading independent production companies including Shine and Beyond and has a long list of commercial producing and directing credits.

Garrick said he was impressed with Ensemble’s results-oriented approach to content creation and the momentum that the agency has achieved in recent years.

“Ensemble and the wider IPG Mediabrands group have a vast array of clients who have a unique opportunity to talk directly with their consumers,” said Garrick. “Consumers are audiences – people hate being sold to, but do want to be entertained by cool stuff. Ensemble is uniquely placed to embrace that truth and make compelling, funny, exciting work that consumers actually want to watch and engage with.”

He added: “The past few years have shown that clients can create original content and seed it across their own digital platforms as well as third party media. Marketers can draw people closer to their brands with tailored content. I was told to say that line.”

Please login with linkedin to comment

Apps

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine