Engine Group Encourages Queenslanders To ‘Go Local’ In New TVC For State Govt

Engine Group Encourages Queenslanders To ‘Go Local’ In New TVC For State Govt
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Brisbane creative agency Engine Group has launched an integrated campaign for the Queensland government promoting the benefits of buying locally and supporting local small businesses.

The ‘Go Local, Grow Local’ social marketing campaign celebrates small businesses across Queensland and highlights that small businesses are the lifeblood to growth in local communities.

Central to the new campaign is a TVC that visually demonstrates the power of $10 spent in a local bakery, and sets up the campaign idea that when you go local, you grow local.

The integrated campaign is running statewide via TV, digital, social, press and radio.

Engine managing director Tim Weger said: “We want to encourage consumers to purchase thoughtfully and consider the impact they can have on their own local community.

“We also want to encourage the 414,000 small businesses in Queensland to leverage the tools available through the Office of Small Business”.

CREDITS

Creative: Engine Group

Managing director: Tim Weger

Creative director/ senior art director: Ken Roney

Senior writer: Nic Harman

Senior art director: Jim Strachan

Business director: Kirsty McRuvie

Graphic designer: Megan Nguyen

Production: The Producers

Director/DoP: Mitch Kennedy

Producer: Noelle Jones

Post-production: Cutting Edge Post

Stills and video content: Compadre Picture Co

Photographer/cinematographer: Sam Scoufos

Producer: Katherine Cooke

 

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