Elite Athletes And Their Inner Child Star In Gatorade’s Latest Spot

Elite Athletes And Their Inner Child Star In Gatorade’s Latest Spot
SHARE
THIS



Superstar athletes Serena Williams, Usain Bolt, April Ross and Paul George are visited by their ‘younger self’ in Gatorade’s latest ad ‘Never Lose The Love’. The ad is a part of Gatorade’s Olympics marketing push from TBWA\Chiat\Day.

“The work builds from ‘Win From Within,’ Gatorade’s brand platform and the north star of the work that we do, by showing that motivation comes from the first time athletes feel the pure love of sport,” said Renato Fernandez, creative director, TBWA\Chiat\Day. “[There’s] a love from within capable of motivating and pushing them through all the hardship and taking them to the next level.”

People are also encouraged to choose between 19 youth sports-focused organizations to find four that Gatorade will donate $50,000 to on their behalf. You can vote here. Great sports charities are competing in four rounds, with the winner of each round receiving a $50,000 donation. Also as a part of the campaign, for a limited time Gatorade bottles will feature Williams, Bolt, George, Ross and Lionel Messi.

Want to learn more about sports marketing? Give this little link a click and find out more about our spectacular Ministry of Sports Marketing conference coming up on July 19. Follow the social pages – Twitter and Facebook – for more information and updated stories.

CREDITS

Agency: TBWA\Chiat\Day
Client: Gatorade
Executive Creative Director: Brent Anderson
Worldwide Creative Director: Renato Fernandez
Creative Director: Mark Peters
Creative Director: Gustavo Sarkis
Associate Creative Director: Doug Menezes
Director of Production: Brian O’Rourke
Executive Producer: Guia Iacomin
Senior Producer: Stephanie Dziczek
Producer: Lacy Plunk
Associate Producer: Kathleen Ackel
Managing Director: Jerico Cabaysa
Brand Director: Robyn Morris
Associate Brand Manager: Steve Smith
Associate Brand Manager: Sam Sabine
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director: Abigail Weintraub
Planner: Matt Bataclan
Jr. Planner: Joe Elliott
Director of Business Affairs: Linda Daubson
Associate Business Affairs Manager: Mirielle Smith
Senior Traffic Operations Manager: Judy Brill
Production Company: Superprime
Director: Rick Famuyiwa
Executive Producer / Head of Production: Roger Zorovich
Producer: Salli Zilles
Production Supervisor: Sally Hanson
1st AD: Rhonda Raulston
Director of Photography: Enrique Chediak
Editorial: Rock Paper Scissors
Editor: David Brodie
Assistant Editor: Patrick Tuck
RPS Producer: Dina Ciccotello
RPS Executive Producer: Helena Lee
VFX: Eight VFX
Executive Producers: Shira Boardman / Baptiste Andrieux
Head of Production: Juliet Tierney
Creative Director: Jean­Marc Demmer
VFX Supervisor / Flame Lead: Philip Ineno
CG Lead: Fred Hopp
CG Artist: Benjamin Dupin
Coordinators: Evan Kantor, Ryan Dahlman
Color: The Mill
Executive Producer, Color: Thatcher Peterson
Color Producer: Diane Valera
Colorist: Adam Scott
Sound Design & Mix: 740 Sound
Sound Designers: Chris Pinkston, A. Josh Reinhardt
Mixer: Stephen Dickson
Executive Producer: Scott Ganary
Sound Design Producer: Jeff Martin
Associate Producer of Mix: Geena Richard
Song: “Young At Heart”
Performed by: Jimmy Durante
Master Licensing: Rhino Entertainment Company
Composed by: Carolyn Leigh and Johnny Richards
Publishing: MPL Communications Inc.
Music Licensing: MEGA Inc.
Founder: Danny Socolof
VP of Licensing: Madeline Adami

Please login with linkedin to comment

Latest News

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Over 50s Insurer Apia Unveils New Work Via DDB Melbourne
  • Campaigns

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne

Apia takes a look at the real-life, relatable moments over 50s experience with its new campaign via DDB Group Melbourne. For 30 years Apia has been designing products and services for Australians over 50. This new Home Insurance, Health Insurance and Multi-Policy Discounts campaign aims to speak to people in a way that’s refreshing, relatable […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]