eHarmony Launches Latest TVC Fitdate Fail

eHarmony has partnered with Sydney-based creative agency, Kalido, to capture the dating dilemmas that result from being poorly matched.

B&T Magazine
Posted by B&T Magazine

The premise for the campaign is: “Ever feel like you’re going on the same date over and over again, only with different people? You know the one – where Mr. Looks-Good-on-Paper or Ms. Talk-A-Lot is probably a really nice person, but after making awkward chitchat over cocktails it becomes painfully clear that there will be no second date?”

eHarmony’s new four-part TV campaign kicked off in September with Date Déjà Vu, and today the dating company revealed its newest ad, Fitdate Fail:

Lynsey Tomkinson, eHarmony’s senior marketing manager said: “This latest campaign captures the funny side of being mismatched on a date, while giving singles an alternative that really works. eHarmony matches users on compatible values, ambitions and personalities, which results in better dates.”


  • Client: eHarmony Australia
  • Creative agency: Kalido
  • Production: 8com
  • Director: Eddy Bell
  • Producer: Lib Kelly

B&T recently chatted with eHarmony’s Tomkinson about the changes within the dating world and how the company is adapting.