Edeka’s Christmas Ad Overtakes John Lewis In Online Shares

Edeka’s Christmas Ad Overtakes John Lewis In Online Shares
SHARE
THIS



A Christmas ad from German Supermarket Edeka that showed an old man faking his death to get his family to come home for Christmas has overtaken the ‘man on the moon’ John Lewis ad as the the most shared Christmas ad of 2015.

Data from video ad tech company Unruly showed that Edeka #HeimKommen ad has been shared 2.39 million times to date, eclipsing John Lewis’ #ManOnTheMoon campaign, which currently stands in 2nd place with 1.3 million shares.

Edeka Christmas ad:

The Edeka ad was created by German advertising agency Jung von Matt.

Twitter response to Edeka:

John Lewis Christmas ad:

The John Lewis’ ad was created by UK advertising agency Adam & Eve/DDB.

Twitter response to John Lewis:

Latest News

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Shining The Light On Classic Out Of Home For Impact And Engagement
  • Advertising
  • Media

Shining The Light On Classic Out Of Home For Impact And Engagement

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]

Media i Awards 2018 Winners Announced
  • Media

Media i Awards 2018 Winners Announced

The Media i Awards, recognising media sales excellence, were announced last night at a sold-out awards ceremony in Sydney. Voted by peers, the Media i Awards acknowledge the important role media sales representatives play in the continual pursuit of media advertising excellence. Introduced in 2011, the Media i Awards are the only awards dedicated to […]