Ditch 30 Calories With This High Tech Plate From BBDO Bangkok

Ditch 30 Calories With This High Tech Plate From BBDO Bangkok
SHARE
THIS



Apparently, Thailand has the second-highest obesity rate in south-east Asia, and so the Thai Health Promotion Foundation enlisted BBDO Bangkok to help them think up a new way of trimming its population down.

But instead of trying to change the way Thai people cook, they thought it better to just trim the fat from the food in the stage between plating up and chowing down.

Some clever thinking and crafty creatives resulted in the“AbsorbPlate”, which according to AdWeek, is basically a plate that features 500 perforations that draw out some of the grease from your meal. They claim it will capture seven millilitres of oil, which isn’t a great deal, but manages to shave off around 30 calories.

The design surface takes inspiration from the surface of a sponge, with the little perforations sucking out around a teaspoon and a half of grease.

Check out the ad here:

CREDITS

Client : Thai Health Promotion Foundation
Advertising Agency : BBDO Bangkok

Chief Creative Officer : Suthisak Sucharittanonta
Executive Creative Director : Anuwat Nitipanont
Creative Director : Pitha Udomkanjananan
Art Director : Nattagorn Thairattanasuwan
Copywriter : Manamai Rodpetch
Client Service Director: Vasanai Pakapongpan

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]