Italian fashion brand Diesel has returned with its latest campaign aimed at the Ys and it’s as self-mocking and deprecating to the fashion industry as we’ve come to expect.
The ad – featuring plenty of young models in Diesel gear – parodies street fashion and brands that try and outdo each other in chasing street cred.
The work of Diesel’s incumbent creative agency Publicis Italy, the ad’s ultimate star is real-life Berlin kebab shop owner, Mustafa’s Gemüse.
Gemüse’s kebabs are reportedly so legendary that Berliners will line-up for hours to get one. Check out the fun spot below.