Dentsu Aegis Network has strengthened its senior leadership team with two high-profile appointments.
Nick Brien (pictured above, left) has been appointed as the new CEO of Dentsu Aegis Network in the Americas and the US.
Brien brings with him over 30 years’ industry experience in a number of leading global roles, including as CEO of McCann Worldgroup and recently as global CEO of iCrossing and president of Hearst Magazines Marketing Services.
He will be based in New York and joins Dentsu at the beginning of August.
Dentsu Aegis Network CEO Jerry Buhlmann said Brien’s appointment is a significant milestone for the group.
“Nick’s role will be instrumental in ensuring that we are focused on achieving our key strategic objectives across the region by driving revenue in high-growth segments, by transforming our service offering to clients through innovation and by providing strategic leadership across our talent agenda within the region, to deliver long-term brand value for our clients,” he said.
“Nick is a proven, high-energy leader who will further accelerate the growth of our business in the Americas.”
Commenting on his appointment, Brien said: “It is a real honour to be taking the Americas CEO role, leading 13,000 people in 45 agency brands across 19 countries.
“I see great opportunity to build on the strengths of the Dentsu Aegis Americas team to innovate the way brands are built across the region.
Meanwhile, Nigel Morris (pictured above, right) has been appointed into the newly-created role of chief strategy and innovation officer at Dentsu.
The new role is part of a long-term plan for the network, and follows Morris’ migration from CEO of the EMEA region earlier this year to Giulio Malegori, and now from CEO of the Americas to Nick Brien.
Morris will be based out of London at Dentsu’s headquarters.
Buhlmann said Morris will be responsible for driving a critical level of focus and expertise on the implications and opportunities that the new economy presents for Denstu and its clients.
“Nigel Morris has been a true pioneer of the digital economy,” he said.
“Combined with his innovative approach and proven leadership, we will accelerate the impact of innovation for our clients. Importantly, this will ensure we deliver on our vision for the business, to innovate the way brands are built.”
Commenting on his new role, Morris said: “The pace of change and transformation required has become central to the role of marketing in our clients’ business models and growth strategies.
“There is a need for a new level of expertise from agency groups taking a consultative approach to drive new streams of revenue and value to our clients’ businesses and brands.
“This new role will enable us to work even closer with clients in the transition to a demand-led digital economy.”