Campaign: DealsDirect Celebrates its 10th Birthday

Cupcake decorated with red and white candles
SHARE
THIS



Online department store DealsDirect.com.au celebrates its 10th birthday by kicking off one of its largest marketing pushes ever.

The campaign is spearheaded by a national TV campaign with three different executions that will run on free-to-air and subscription channels from August 20 to December 14.

In addition, DealsDirect.com.au is launching print and online campaigns, social media competitions, catalogues, e-newsletters, and consumer-facing activations.

Featuring a new look and tagline for the DealsDirect brand, “Every day made magic”, the campaign includes birthday, spring and Christmas TVCs, and introduces the first of the DealsDirect elves, the head elf Gazza.

DealsDirect has maintained its innovative and ‘be the first’ approach which saw the company launch as Australia’s first discount online department store and become the first pure-play online retailer to list on the ASX, launch a Click2Collect service, and offer live customer support seven days a week.

DealsDirect_TVC-Still_A

DealsDirect is also the first pure-play online retailer to beat major bricks and mortar retailers to take the highest honours in the Canstar Blue Most Satisfied Customers Award* survey for the third year running with an unbeaten five-star rating. This is an independent study conducted with real Australian shoppers.

“It’s an exciting time and we will continue to have fun with our customers, innovate, excite and delight, as well of course delivering the best possible customer service in the country,” said DealsDirect.com.au head of marketing, Elisha Booth.

DealsDirect_TVC-Still_B

“This major new campaign has been designed to reflect the magic that DealsDirect delivers every day to thousands of Australians.”

DealsDirect.com.au worked with Advertising Advantage (ADAD) who created the TV campaign.

“What a great creative challenge! Find DealsDirect’s ‘mojo’ and give the brand a unique point of difference. Interestingly enough it didn’t take our team at ADAD long to find inspiration for the new campaign. After all, the brand has an amazing culture for finding products that are fun innovative and great value,” said ADAD Creative Director, Chris Spanos.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine