DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad

DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad

During the weekend of the Bathurst 1000 in October, Volkswagen Commercial Vehicles premiered its ‘Too Powerful For TV’ campaign for the new Amarok V6 Ultimate 580.

However, Ad Standards found the commercial to be “unsafe” for showing reckless driving that would breach road rules, and it was subsequently discontinued.

Volkswagen and DDB Sydney have since responded with re-edited and substantially censored versions of the original ad, some of which will begin re-airing from today.

Nick Reid, national marketing manager for Volkswagen Commercial Vehicles, said: “We always knew we would be up against it trying to demonstrate the power of this ute.

“While we were confident in our original solution, we understand that with great power comes great responsibility, and we sincerely hope this further censored version of our commercial addresses any and all concerns.

“Should the Amarok prove to still be too powerful for TV, however, we’re committed to upholding any rulings by the Ad Standards board and will endeavour to further pacify its capabilities on screen.”

Volkswagen's 'Too Powerful for TV' ad [1]

Volkswagen's 'Too Powerful for TV' ad [2]

Jade Manning, creative partner at DDB Sydney, said: “We’re really proud of the impact the ‘Too Powerful for TV’ campaign has had so far, and we’re confident that this further censorship of the Amarok’s ability will still give Australians a sense of the power of this class-leading ute.”




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]