It’s not often that an automotive brand has an outright advantage over its competitors, but this is exactly the case with the Volkswagen Amarok V6 ute. At 33kW more powerful than any other ute in its class, the new Amarok V6 has grunt to spare.
“With the Overboost feature, the Amarok V6 puts down 180kW of power, which is way ahead of the competition. The challenge to our agency DDB Sydney in creating our new campaign was to translate that into something meaningful to the audience,” Volkswagen commercial vehicles marketing manager Nicholas Reid said.
So, instead of simply throwing all sorts of numbers around, DDB set out to see what they could actually do with the extra 33kW of power. Turns out it was quite a lot.
“With the help of some talented people and some pretty impressive machinery, we brought the Amarok’s 33kW difference to life – turning that intangible difference in power into something people can relate to,” DDB Sydney managing partner Amanda Wheeler said.
“This campaign is about demonstrating just how much extra power the Amarok V6 has, in a way that feels fresh and consistent with the attitude we had already set up for the Amarok in previous campaigns,” she said.