Omnicom’s DDB Group Melbourne has announced it has won the creative account for National Hearing Care (NHC).
DDB will develop a national, integrated campaign designed to make NHC top of mind in a relatively unknown category.
Tim Naylor, marketing director at NHC, said the organisation was looking for not just an agency, but a partner that truly understood all its different customer touchpoints and shared the same vision of transforming the category.
“DDB were a standout choice and we are very pleased to have them on board,” he said.
Kate Sterling, managing director at DDB Group Melbourne, said: “We are thrilled to be partnering with NHC to help create a familiarity and connection with this brand and its fantastic services.
“There is a stigma around hearing loss and hearing aids, with most people suffering for an average of seven years before seeking help, missing out on conversations and isolating themselves from social situations.
“Together, we’re trying to raise awareness and make hearing loss treatment more visible and normalised.”