David Jones has launched its new spring/summer 2016 campaign in line with a new brand promise, ‘One Name: Endless Possibilities.’
To launch the season, a film shot solely by iPhone and directed by Emmy Award winning director Stash Slionski has been created. The edit features ambassadors Jessica Gomes, Elsa Hosk and Montana Cox alongside models Hyun Ju Shin and Izi Miller.
David Jones general manager of marketing and communication Michiel Tops said the campaign was shot on rooftops and historical streetscapes.
“Our new brand promise, ‘One Name: Endless Possibilities’, exemplifies David Jones as a brand, and what we offer to our customer. There is only one name synonymous with bringing the finest of the world to Australia – that is David Jones, offering endless possibilities for quality, service and style.
“New York, as a fashion capital of the world, was the perfect backdrop to celebrate our Australian and international spring/summer 2016 collection.”
With a creative team including Australian photographer Emma Summerton and stylist Jillian Davidson, the campaign imagery and short film showcase key new season styles.
The features exclusive Australian designers including Romance Was Born, Zimmermann, Kit X, Ellery, Camilla, Christopher Esber, Camilla and Marc, Dion Lee, Carla Zampatti and Bec & Bridge. International designers include Proenza Schouler, Victoria Beckham, Valentino, Alexander Wang, Chanel, Rag & Bone and Stuart Weitzman.