Dave’s Meat Pie Review Makes Global Headlines In New ALDI Spot Via BMF

Dave’s Meat Pie Review Makes Global Headlines In New ALDI Spot Via BMF
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As part of its ‘Good Different’ brand platform, ALDI has launched a 30-second TV ad via BMF to tell Australians that – good or bad – their opinions matter.

The ad stars Dave – a man of few words and even fewer superlatives. When Dave says something is ‘not bad’, the world knows that it is in fact incredible.

Watch the ad below:

CREDITS

Creative agency: BMF

Executive creative director: Cam Blackley

Creative director: Alex Derwin

Associate creative director: Rosita Rawnsley-Mason

Art directors: Dantie Van der Merwe, Rosita Rawnsley-Mason and Nadia Ahmad

Copywriters: David Fraser, Tom Johnson and Millicent Malcolm

Designer: Matthew Hughes

Executive planning director: Christina Aventi

Head of planning: Hugh Munro

Managing director: Stephen McArdle

Group account director: Toby Hussey

Account director: Hayley Basham

Agency producer: Jenny Lee Archer

Production company: The Sweet Shop

Director: Steve Ayson

Producer: Cindy Kavanagh

Executive producers: Loren Bradley and Edward Pontifex

Managing partner: Wilf Sweetland

Post-production: Arc Edit (offline) and Alt VFX (grade/online)

Editor: Peter Sciberras

Photographer: Gavin Johns

Art buyer: Basir Salleh

Sound production: Rumble Studios

DOP: Germain McMicking

 

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