Dating App Happn To Roll Out Native & Programmatic Advertising

Dating App Happn To Roll Out Native & Programmatic Advertising

Happn, a dating app with 29 million users, has announced plans to diversify its revenue streams under a newly-appointed vice president of advertising, Bertrand Humblot (pictured).

Erica Llorico
Posted by Erica Llorico

Having trialled a special operations model in 2016 with Nescafé and Sephora, Happn implemented an AdServer in January 2017 to market display formats, both native and programmatic, which has attracted advertisers such as Ikea, Coca-Cola and BMW.

A dedicated team is in place to handle this, which will be led by Humblot, who is responsible for the global strategy and development of advertising revenue.

Bertrand previously held a number of sales and management roles at Rocket Fuel in France, Trace TV, GONG TV Int’l, TF1 Hors Media, TF1 Publicité, and Metro Publications.

Working alongside him is David Sims, who is responsible for the Australian market.