Cummins&Partners Melbourne Announces New Creative Leadership Team

Cummins&Partners Melbourne Announces New Creative Leadership Team

Hot on the heels of the announcement of ex-Leo’s Sarah McGregor as creative director, Cummins&Partners has revealed its newly formed creative leadership panel.

Said Sean Cummins “The last few years we have quietly nurtured a very talented and deep pool of creative people. When I came back to the Melbourne office I saw people who had been in our culture for many years who have really earned the right to take senior roles. There was a creative crew here that showed incredible potential but probably needed the space and the authority to realise that potential.

“The last six months have been about identifying the leaders who best understand our culture, our willingness to ignore the creative bandwagons and produce fresh, world-class work that surprises,” Cummins added.

The new leadership sees Wendy Mace, Heath Collins, Chris Ellis, Luke Wallis and Sarah McGregor at the helm as creative directors and Trent Hendrick and Adam Slater promoted to asssociate CDs.

“To be given the opportunity to influence the work of a big agency with great clients across a bunch of categories is an absolute honour. Exciting times!” said Heath Collins.

“And we have had a string of sensational new business wins” added Mace. “We needed to spread our leadership and our skills.

Luke Wallis concluded: “The new leadership structure is an opportunity to re-calibrate the agency – introducing new skills, ideas, experience and personalities to keep C&P on the top of its game and provide new ways of working. We are faster than we have ever been and we demonstrate the hallmarks of Sean’s style: Speed and Passion.”

Please login with linkedin to comment


Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]