Cummins&Partners have snagged an industry rising star, Johnny Corpuz, and brought him back from overseas to boost their strategic channel planning capability and further grow their unique creative/media product offering.
“Our ambition is clear and simple and that is to continue to seamlessly embed the ‘art of context’ into our planning capability and creative output. There is no doubt that many clients are extremely open to great creative and media thinking in one place,” said chief media officer James Greet.
“The challenge is getting talented thinkers from both backgrounds working together. An advertising agency hiring a couple of media buyers doesn’t deliver that. Neither does a media-buying agency with predetermined agency deals hiring a couple of production people.
“John is exactly the kind of talent required – a dynamic and proven thinker with a great strategic background in leading media agencies, both here and overseas, so to lure him back home is a great coup.”
During his time in the US, Corpuz led global strategy for Reckitt Benckiser and spearheaded Calvin Klein’s 2015 award winning campaign #mycalvins, which catapulted the brand to increased brand relevance and global market share. Most recently, he was instrumental in Vizeum New York’s largest new business win to date – 21st Century Fox.
Corpuz said, “I am absolutely thrilled to join Cummins&Partners, true disruptors in the agency space and full of inspiring and talented people. With such strong creative output already in market, it is a very exciting time to come on board and continue the momentum.”