Cummins&Partners has been appointed as agency of record to the Australian Red Cross Blood Service. The appointment comes at the back of a creative pitch held late last year.
Adam Ferrier, chief strategy officer at Cummins&Partners said, “The challenge of getting Australian’s to donate blood is a tough one. Everyone knows they should, but very few people actually do. Our behavior change methodology allowed us to get a strong understanding of the Red Cross Blood Services challenges and develop an idea we are extremely confident will work well.”
Ben Scales, national campaign manager at the Australian Red Cross Blood Service said, “We were looking for a fresh approach to move the needle – and we’ve got something we’re genuinely excited about. We selected Cummins&Partners on the strength of their strategic and creative thinking, and they seem like nice people to work with.”
Chris Jeffares, CEO at Cummins&Partners said, “We are stoked to be working with the Red Cross Blood Service. Everyone enjoyed the pitch process, and we are honored to have such a respected brand join our agency.”
The appointment is for three years and encompasses strategic and creative services. Further information on The Red Cross Blood Service can be found at www.donateblood.com.au and there is a donor center near you.