JCDecaux Launches Australia’s First ‘Playable Posters’ For Crust Pizza

JCDecaux Launches Australia’s First ‘Playable Posters’ For Crust Pizza
SHARE
THIS



Crust Pizza is ‘mixing it up’ with Australian electronic music duo, Peking Duk, to bring beats to the streets in a new Outdoor campaign featuring ‘playable’ JCDecaux Citylights and StreetTalk posters.

The playful Outdoor execution, created by JCDecaux and Initiative from an original creative concept by 3rdspace, features vinyl posters embedded with capacitive touch technology that allows passers-by to literally remix music on a super-sized pizza shaped DJ deck.

The playable Citylights and StreetTalk panels are located in high pedestrian, high dwell time locations in Sydney, Melbourne and Brisbane ensuring the campaign ‘makes everyday moments more delightful’ for commuters and pedestrians, throughout the day.

“In a JCDecaux first, the printed posters themselves are interactive,” said Alan Klein, Head of Creative Solutions, JCDecaux. “It’s been exciting to see our posters come to life using technology that definitely takes them ‘out of the box’.”

Zoe Jacovou, Marketing Manager, Crust Pizza said: “Crust is excited to extend our Peking Duk collaboration into out of home by featuring the DJs’ unique sounds in a first to market interactive street campaign.”

Crust StreetTalk 1 Crust Citylight 1

Fans of Crust and Peking Duk will also have the chance to win invitations to Peking Duk’s upcoming performance at Nova’s Red Room: ARIA Edition on Thursday 17 November by purchasing any of Crust’s gourmet pizzas online between Monday 17th October and Sunday 13th November or by tuning into the Nova Network nationally.

The playable posters are live in high-pedestrian CBD locations in Sydney, Melbourne and Brisbane from Monday 17 October – Monday 31 October. A second burst will run from Tuesday 8 November – Monday 14 November.

CREDITS

JCDecaux Innovate

Client: Crust Pizza
Media Agency: Initiative

Creative Agency: 3rdspace

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?