Outdoor operator APN Outdoor, Carlton & United Breweries (CUB) and their media agency MediaCom Melbourne have got into the Christmas spirit together by lighting up Crown Lager billboards with fairy lights as part of their “Celebrate Christmas with a Crown” campaign.
Two major arterial sites in Sydney and Melbourne have been lit up with festive lights in the lead up to Christmas with the sites facilitating more than 2.7 million contacts over the month.
Brian Phan, brand director of Premium & Craft for CUB said, “For generations, Crown Lager has been synonymous as the beer for celebrating with on special occasions.
“This Christmas, we wanted to remind our consumers to celebrate Christmas with a Crown by creating a visual spectacle of a billboard wrapped with Christmas fairy lights, which will create cut through and deliver our message.”
Mark Fairhurst, general manager – sales, APN Outdoor, added, “We are so pleased to work with Crown Lager in bringing this electrifying campaign to life.
“At APN Outdoor we are committed to continual innovation, using new materials and technologies that allow us to cater to our client’s individual needs as well as further amplify the impact of our Outdoor formats. The Crown Lager campaign is a great example of this.”