Creative heavyweights to judge ADMA AC&E Awards

Creative heavyweights to judge ADMA AC&E Awards
Kim Carter
By Kim Carter



The Association for Data-driven Marketing and Advertising (ADMA) today announced that a distinguished group of marketing and advertising leaders will serve as judges on the grand panel of the new Australian Creativity and Effectiveness Awards (AC&E Awards), Australia’s first awards program to reward campaigns that are both creative and effective.

The judging panel for the 2014 AC&E Awards comprises:

  • John Preston, Founder and CEO, Match Media
  • Steve Coll, Executive Creative Director, Droga5
  • Chris Jeffares, Managing Director, cummins&partners
  • Paul Middleditch, Director, Plaza Films
  • Matt McGrath, Chief Brand Officer, Network TEN
  • Nick Baker, Chief Marketing Officer, Tourism Australia
  • Arno Lenior, Chief Marketing Officer, Samsung
  • John Broome, Marketing Director Australia/New Zealand, Kellogg Australia.

“We have drawn on the best creative, strategic, marketing and media minds in the industry to assemble our grand judging panel for ADMA’s new AC&E Awards. I look forward to seeing which campaigns they feel exemplify the optimum balance of creativity and effectiveness in 2014,” said ADMA CEO, Jodie Sangster.

The eight grand panel judges will oversee 32 judges who will assess the best campaigns across 30 categories this year.

“I’m delighted to be asked to sit on the grand judging panel this year. The AC&E Awards recognise that the future of marketing and advertising must resonate on the creative level to spark a call to action, but also deliver results. I will be looking for exceptional creativity that surprises, delights and engages, but also demonstrates the creative approaches taken were truly effective,” said Steve Coll, Droga5 ECD.

“From the brand perspective I do love the funny, poignant and creative work that we all discuss around the water cooler. But sometimes people forget just what a creative ad was selling and that’s wasted effort. Ultimately a campaign must also deliver dollars to a brand and so I will be looking to reward the best creative works that deliver that essential return on investment,” said Matt McGrath, Chief Brand Officer Network TEN.

Image: Steve Coll, Executive Creative Director, Droga5, is one of the judges on the ADMA Grand Judging Panel.

About the ADMA AC&E Awards

The ADMA AC&E Awards reward the year’s best marketing, advertising and media campaigns that demonstrate the optimum 50-50 balance of creativity and effectiveness. Judges will look for great creative work that also demonstrates innovative technology, strategy and untested creative methods. On the effectiveness front, those same campaigns must meet ROI, objectives and exceed customer expectations. The grand panel of judges will also award Pinnacle Awards such as the Grand Prix Award and the following three new awards: Overall Customer Experience, Innovation and Courageous Client. The AC&E Awards also honour individuals for excellence including the ADMA Leader of the Year, the Jon Clark Award for Outstanding Contribution and ADMA Young Marketer and Young Creative of the Year. Entry submissions may be made now through to Friday, 1 August 2014. Judging begins 18 August and the finalists will be announced in September. The 2014 AC&E Awards gala dinner will take place on Thursday, 30 October at Sydney’s The Star, Pyrmont. To enter your best campaigns and find out more, visit www.acandeawards.com




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