Sadly, Australia cannot call itself a Crash the Super Bowl winner. Peter Carstairs and his ad Ultrasound made it into the final two being aired during the Super Bowl however its competition Doritos Dogs was the ad that took home the coveted prize.
Doritos handed the $US1 million prize package to Jacob Chase, a writer for TV and movies from Los Angeles.
— Doritos (@Doritos) February 8, 2016
Ultrasound was the brainchild of Carstairs and the team at production house Mr Smith, along with Heath Collins and Liam Jenkins from ad agency Cummins&Partners.
“We’re stoked to have been involved in the first ever Australian made ad to feature in the Super Bowl,” said Cummins&Partners.
“It was a great partnership, and we are really proud of the work. With well over 60 million views and tweets featuring it from the likes of Ellen and The Rock – we reckon a few others enjoyed it too. It’s been a blast for the agency.”
So guys, we didn’t win. Doritos Dogs won. I guess we came second. #CrashTheSuperBowl
— Doritos Baby (@DoritosBabyAd) February 8, 2016
Check out the spot below.