Country Road and Lead Creative Agency Ortolan Part Company

Country Road and Lead Creative Agency Ortolan Part Company
SHARE
THIS



After three years as the lead creative agency for Country Road, branding and design studio Ortolan will bring the relationship to a close early in 2015.

Ortolan began working with the Country Road Group in 2009 as the lead agency on Trenery. Two years later Country Road Group appointed Ortolan as lead agency on the Country Road account.

During its three years with Country Road, Ortolan has repositioned the brand as Australia’s fashion lifestyle leader. With the introduction of the Woman Man Child Home brand platform, Ortolan has worked very closely with Country Road to cement the brand’s status.

October 2014 saw Ortolan coax Australian supermodel Gemma Ward back into the limelight for Country Road’s summer campaign.

The success of the campaign relaunched Ward’s career and delivered Country Road unprecedented attention both locally and internationally.

“Although the Country Road account has been an important part of our business for three years, and together we have achieved incredible results, we feel the time is right for Country Road to benefit from a different perspective that a new creative partner could bring,” said Chloe Quigley, director, Ortolan.

“As a studio, we are extremely proud of the work we have done and the results we have achieved for the brand. As a business, we are excited to continue to share our strategic thinking and creative talent with a broad and diverse mix of clients. We look forward to the new challenges that 2015 may bring. We wish Country Road ongoing success. It is an exciting and quintessential Australian brand and we feel we are leaving them in a strong position with a very defined vision.”

Please login with linkedin to comment

bots Penguin Books Australia

Latest News

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Shining The Light On Classic Out Of Home For Impact And Engagement
  • Advertising
  • Media

Shining The Light On Classic Out Of Home For Impact And Engagement

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]

Media i Awards 2018 Winners Announced
  • Media

Media i Awards 2018 Winners Announced

The Media i Awards, recognising media sales excellence, were announced last night at a sold-out awards ceremony in Sydney. Voted by peers, the Media i Awards acknowledge the important role media sales representatives play in the continual pursuit of media advertising excellence. Introduced in 2011, the Media i Awards are the only awards dedicated to […]