Core Creates Sydney Airport Parking’s First TV Campaign To Show It’s ‘Easy-Peasy’

Core Creates Sydney Airport Parking’s First TV Campaign To Show It’s ‘Easy-Peasy’
SHARE
THIS



Sydney Airport Parking has launched its first ever television commercials highlighting its ‘Easy-Peasy Parking’ options in the latest campaign created by independent agency Core.

The two spots use stop frame animation to show the cost effectiveness and ease of parking at Sydney Airport and again use the colourful die-cast toy cars as the key characters which featured in an outdoor and print campaign launched earlier this year.

The 30-second TVCs which include 15-second retail cut-downs will air on FTA television in New South Wales, the first time the brand has used television. They were shot in Adelaide by award-winning animation company, Anifex.

Drivers can choose from six convenient car parks at the airport: two at the T1 Terminal, three at the T2/T3 Terminals, and the budget Blu Emu Car Park which services T2/T3 with complimentary shuttle buses.

The latest work comes after Sydney Airport Parking extended Core’s remit to handle digital duties. The agency won the business following a four-way pitch in March this year.

Core has just completed a UX/UI redesign of the Sydney Airport Parking website to incorporate the new ‘Easy-peasy’ brand positioning and a simplified booking process. The new website went live this week.

Core creative partner Christian Finucane said, “When we created the ‘Easy-Peasy parking’ brand idea using the little toy cars, we knew it would extend nicely into TV using stop frame animation. The production style enhances the brand message and dials up its new fun personality.

“We’ve developed a very collaborative partnership with Sydney Airport Parking since we started working with them and we’re delighted they have expanded our remit to include digital.

 

Please login with linkedin to comment

menu st patrick's day

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.