Key Pharmaceuticals has announced it has selected The Core Agency to manage strategy and creative duties for its stable of brands, following a competitive creative pitch.
The Sydney independent agency will become the lead agency for all Key Pharmaceuticals brands across Australia and New Zealand, which include Blistex and Hamilton.
A spokesperson for Key Pharmaceuticals said: “We have many wonderful brands in our portfolio that are trusted by Australians to improve their health, wellbeing and vitality.
“We look forward to working with The Core Agency to connect with consumers to refresh and amplify the message for our key brands.”
Jane Callister, managing director at The Core Agency, said: “We’re delighted to bring our expertise in consumer marketing to Key Pharmaceuticals.
“This latest win is a significant one for the agency, and we look forward to developing core ideas for their brands which can deliver results across multiple channels. The business has bold plans for their brands, and we are excited to be working with the Key team.”
The account win comes after The Core Agency moved into providing an upstream end-to-end customer experience offering, which is being led by former chief marketing officer Rob Kain.