Sydney-based creative firm The Core Agency has launched a creative campaign for online pet supplies company Pet Circle.
The campaign leverages Pet Cirle’s new ‘Nourish them’ core idea created by the agency. It includes 30-second and 15-second TVCs, along with outdoor and digital executions.
Christian Finucane, founder and creative partner at The Core Agency, said: “We’re really pleased with this new work for Pet Circle.
“Its simple message will help power the growth of our client. It’s always a bit nerve-wracking filming animals, but the guys at Photoplay did an amazing job on the day.”
Client: Pet Circle
Marketing director: Juvita Janto
Creative: The Core Agency
Creative partners: Christian Finucane and Jon Skinner
Strategy director: Simon Rich
Senior copywriter: Dave Glen
Senior art director: Simone Parravicini
Junior art director: Valeria Camin
Managing director: Jane Callister
Account manager: Max Whitehouse
Senior producer: Bill Doig
Director: Gary John
Producer: Bonnie Fay
Post-production: The Editors
Audio: Smith & Western