Coopers Hits The Big Screen With New Beer Campaign

Coopers Hits The Big Screen With New Beer Campaign

Coopers Brewery has turned to the big screen as part of a national campaign to promote its iconic beer Coopers Sparkling Ale.

A new ad produced by Adelaide firm KWP! and featuring Billy Joel’s hit song “Just The Way You Are” will be shown in cinemas around Australia over the next nine weeks.

The campaign will also cover digital, print and outdoor formats across the country.

Coopers’ sales and marketing director, Cam Pearce, said the campaign was designed to underline the history, quality and consistency of Coopers Sparkling Ale, which was one of the first beers brewed by founding father Thomas Cooper in 1862.

“Our commitment to quality and consistency hasn’t changed for over 150 years,” Pearce said.

“We’ve never compromised on quality, and never could, and we wouldn’t change a thing.

“The new campaign is a reflection of this, with the title ‘Hasn’t, Couldn’t, Wouldn’t’ further reinforcing Coopers Sparkling Ale’s position as the true original craft beer.”

Coopers Sparkling Ale is the brand’s second largest selling beer, behind Coopers Original Pale Ale.




Please login with linkedin to comment

Coopers Coopers Brewery TGIF

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]