Connected craze moves to your mouth

Connected craze moves to your mouth

We have connected watches, glasses and TVs but now the craze of connecting everyday items has moved into dental hygiene with a new connected toothbrush by Oral-B.

B&T Magazine
Posted by B&T Magazine

Procter & Gamble’s Oral-B brand briefed crowdsourcing platform eYeka to find original ideas on what the product could offer consumers

 In 22 days, Oral-B had received 67 ideas from 24 different countries.

For more on the ideas and the competition click here.