Commercial Radio Australia And Sony Team Up For Mother’s Day Campaign

Commercial Radio Australia And Sony Team Up For Mother’s Day Campaign
SHARE
THIS



Mother’s Day is fast approaching on May 10, and in celebration of all the mums out there Commercial Radio Australia and Sony have joined forces with a new campaign.

The partnership will see digital radios showcased as a gift aimed to inspire mums to take a hammer to their old radios in favour of these new ones.

The campaign centres around the desire to own a new digital radio, with mums dropping hints left, right and centre for the family to dig deep and purchase one.

Joan Warner, CEO of Commercial Radio Australia, said: “This promotion demonstrates the strong gift appeal of DAB+ devices. We are very pleased that Sony and these key retailers across Australia continue to support digital radio with this campaign.”

Abel Makhraz, Sony’s head of video, sound and tablet, added: “Partnering with Commercial Radio Australia is a brilliant opportunity for Sony to drive consumer awareness ahead of the launch of our expanded DAB+ digital radio range this year.”

The campaign will be broadcast through the national radio, with a series of four 30 second spots, produced by audio agency Eardum.

The spots will air across 42 commercial radio stations in Sydney, Melbourne, Brisbane, Adelaide and Perth.

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]