Commercial Radio Australia And Sony Team Up For Mother’s Day Campaign

Commercial Radio Australia And Sony Team Up For Mother’s Day Campaign

Mother’s Day is fast approaching on May 10, and in celebration of all the mums out there Commercial Radio Australia and Sony have joined forces with a new campaign.

Emma Mackenzie
Posted by Emma Mackenzie

The partnership will see digital radios showcased as a gift aimed to inspire mums to take a hammer to their old radios in favour of these new ones.

The campaign centres around the desire to own a new digital radio, with mums dropping hints left, right and centre for the family to dig deep and purchase one.

Joan Warner, CEO of Commercial Radio Australia, said: “This promotion demonstrates the strong gift appeal of DAB+ devices. We are very pleased that Sony and these key retailers across Australia continue to support digital radio with this campaign.”

Abel Makhraz, Sony’s head of video, sound and tablet, added: “Partnering with Commercial Radio Australia is a brilliant opportunity for Sony to drive consumer awareness ahead of the launch of our expanded DAB+ digital radio range this year.”

The campaign will be broadcast through the national radio, with a series of four 30 second spots, produced by audio agency Eardum.

The spots will air across 42 commercial radio stations in Sydney, Melbourne, Brisbane, Adelaide and Perth.