The Commonwealth Bank is running a new campaign via Snapchat (and with the help of media agency Ikon) to promote its ‘Student Options’ offering for uni-goers.
The sequential ads first serve students with awareness top snaps that students can get banking discounts at CBA, followed in the same story by ads that encourage the user to swipe up to learn more and offering them the chance to win $10,000.
CommBank also cleverly took over sponsorship of the contextually perfect Australian ‘O Week’ Our Story (formerly called Live Stories), running the same Snap ads consecutively within.
Stuart Tucker, general manager of brand and marketing services at CommBank, said the major is continually looking at new ways to engage customers using the latest technology.
“And using sequential targeting – an Australian first on Snapchat – is a great example of this.”