Comm Games & Banking Royal Commission Deliver Agencies A “Mini Boom” In April

Comm Games & Banking Royal Commission Deliver Agencies A “Mini Boom” In April
SHARE
THIS



Australia’s media market is experiencing a mini advertising boom, with Standard Media Index reporting unprecedented demand for the month of April (total spend up 9.6 per cent to $586.5 million) and for the calendar and financial year periods.

The market is being aided by a series of one-off events and timing issues in April, but even so the underlying market also remains strong with ad spend for the four months of the calendar year up 6.1 per cent and ad spend for the 10 months of the financial year breaking through $6 billion for the first time.

The Commonwealth Games were a key driver of higher demand this month, lifting the metropolitan TV sector by 15 per cent YOY to its highest level in eight years, while Seven’s online streaming of the Games ensured the digital video sites sector was the fastest growing in the digital media this month (up 54.9 per cent YOY) with Seven Digital becoming the second largest revenue contributor after YouTube.

Screen Shot 2018-06-04 at 8.38.21 am

SMI AU/NZ managing director Jane Ractliffe said the financial services royal commission also continued to drive advertising demand, with domestic bank category emerging as the fastest growing for the month (up 54.9 per cent YOY) to make that category the market’s third largest in April.

Total Digital ad spend lifted 13.3 per cent in April (or 11.3 per cent with the Comm Games streaming excluded) with social sites still being unaffected by the ongoing debate on data privacy (total social bookings grew 18.9 per cent) but by far the highest growth this month was in Outdoor.

Total agency spending onto outdoor soared 32.5 per cent in April, but a large part of that growth was due to the fact the month of April included an extra sales cycle for the large posters/billboards and retail outdoor sectors.

Commenting on April’s results, Ractliffe said: “We really are seeing a perfect advertising storm with the Commonwealth Games, the Royal Commission and a lesser Easter impact this month combining to deliver record ad spend,.

“But even without the timing and event-related impact, we can see the strength of the underlying market with seven of the ten largest product categories reporting double digit growth in April which is truly incredible.’’

Among those categories delivering higher spend in April, SMI is reporting a 15.4 per cent increase in ad spend from the largest category of auto brand, a 10.8 per cent increase in insurance ad spend and a 20.7 per cent increase in government ad spend.

Latest News

Study: 94% Of Aussies Want Improvements To Local E-Commerce
  • Marketing

Study: 94% Of Aussies Want Improvements To Local E-Commerce

As Australian retailers continue to expand and improve their e-commerce service offerings, Aussies are becoming more confident in online shopping. However, new research reveals further major improvements need to be made before consumers make the switch to shopping exclusively online. Leading parcel delivery service CouriersPlease (CP) commissioned a survey of an independent, nationally representative panel […]

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day
  • Opinion

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day

B&T regular, Dr Amantha Imber (pictured below) is the Founder of Inventium, Australia’s leading innovation consultancy and the host of How I Work, a podcast about the habits and rituals of the world’s most successful innovators. In her latest post for B&T, the goodly Doc takes a look at your bedside table and what it means for […]

Opinion

by B&T Magazine

B&T Magazine
72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston
  • Advertising

72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston

To announce the launch of the Mona Foma festival in Launceston in January 2019, Mona and 72andSunny Sydney have launched a campaign in one of the most well-known Amish communities in the US, Lancaster County, Pennsylvania, inviting Amish youth to this once in a lifetime party. Mona Foma is a summer coming-of-age story about new […]

ALDI Shreds Rival’s Loyalty Cards In Amusing New Work Via BMF
  • Advertising

ALDI Shreds Rival’s Loyalty Cards In Amusing New Work Via BMF

ALDI has continued its ‘Good Different’ positioning with an integrated campaign via its creative agency, BMF. The campaign celebrates another key difference between ALDI and the supermarket competition. Namely, ALDI doesn’t have a reward scheme, they just save you more money than anyone else. Shoppers often feel loyalty schemes are a good way to save money, […]

by B&T Magazine

B&T Magazine
A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]