Comedians’ Take The Piss Out Of Their Home States In New Campaign For Tourism NT

Comedians’ Take The Piss Out Of Their Home States In New Campaign For Tourism NT
SHARE
THIS



Tourism NT has launched an hilarious social campaign that features Aussie comedians Alex Williamson, Harley Breen and Tanya Hennessy taking the piss out of their home states.

The ‘Get out of the state you’re in’ campaign was created and produced by Common Ventures with the hope to create cut-through with social media engagement, while also continuing to maintain existing levels of brand awareness of ‘Do the NT’ in the domestic market.

The campaign is supported through Snapchat, Instagram and Facebook, and to date has garnered over 4,000 shares.

To further utilise Instagram and Snapchat, the campaign also featured social footage shot on the day with the comedians iPhones, which was then uploaded to coincide with the campaign launch.

Alastair Shields, CEO of the Department of Tourism and Culture at Tourism NT, said: “’Getting out of the state you’re in’ means more than just physically travelling. It’s about getting out of a rut, day-to-day norms and your current state of mind.

“Sydney’s traffic, Adelaide’s cold nights and Melbourne’s beaches – there are so many reasons to get out of those states and visit the Northern Territory.”

Brian Merrifield, managing director and executive creative director at Common Ventures, said: “It was exciting to work so closely and collaboratively with the Tourism NT team due to their willingness to speak to their audience in a way that they genuinely appreciate.

“We all love the videos and are glad they have been received so well by those they were made for.

“Millennials have turned to platforms like Instagram and Snapchat for travel inspiration, so it made sense to make a tourism campaign built for social consumption, instead of making a TV ad that is uploaded to YouTube.”

CREDITS

Creative and production: Common Ventures

Executive creative director – Brian Merrifield

Co-creative directors – Jane Burhop and James Crawley

Creative – Daniel Nutman

Senior account director – Alex Don

Account executive – Megan Deveson

Designers – Logan Muir and Hugh Inglis

Producer – Tim Russell

Director – Nick Russell

Line producer – Daisy Bray

First AD – Jose Marquina

DOP – Dale Cochrane

Camera assistant – Jackson Gallagher

Second camera operator (Queensland) – Frank Souter

Editor: The Butchery

Sound: Method Studios

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]