Comedian Rob Shehadie Flies TAFE Flag In ‘Hilarious’ New Campaign

Comedian Rob Shehadie Flies TAFE Flag In ‘Hilarious’ New Campaign
SHARE
THIS



TAFE Western Sydney has once again recruited Aussie comedian Rob Shehadie to help change high school students’ perceptions of the institute with the launch of a new web video series.

Rob’s Campaign, a collaboration between TAFE Western Sydney, VCCP, Benedictus Media and Sefiani, tracks the Here Come the Habibs creator as he hits the streets of western Sydney in his Hummer limo, speaking to hundreds of high school students about why TAFE is a legitimate option for school leavers and up-skillers looking to get job-ready.

Combining YouTube, Snapchat, Instagram, and Facebook, the four-part web series will be spread across digital platforms, with new episodes and digital content released each week.

Channel Nine newsreader Peter Overton, 2GB’s Ross Greenwood, Big Brother winner Tim Dormer and sports presenter Cameron Williams make cameo appearances throughout the series, while ARIA award-winning Australian hip-hop group Bliss n Eso and western Sydney dance group NeWest are also on board.

The new series is the second instalment of Shehadie’s TAFE experience, building on the success of Educating Rob, which achieved 400,000 organic views.

Craig McCallum, strategic marketing and communications director at TAFE Western Sydney, said the campaign is an exciting new direction for the institute.

Rob’s Campaign is all about addressing the misconceptions about TAFE and presenting TAFE Western Sydney as the leading vocational education provider in the country,” he said.

“TAFE isn’t just for tradies, it’s not for people who aren’t intelligent, and it isn’t the consolation prize for not going to uni. Rob’s Campaign is a fantastic affirmation of the quality of a TAFE education – offering over 700 courses, good earning potential, and providing the skills and work smarts to secure 86 per cent of its graduates with great job opportunities within six months of completing their studies.”

Shehadie said that while changing the perceptions of TAFE is a big undertaking, it is necessary in a society that often values a university degree over any other tertiary qualification.

“Not everyone is suited to university – one size does not fit all – and TAFE offers a great opportunity for young people to get valuable training and work experience,” he said.

“Interestingly, 30 per cent of people currently attending TAFE Western Sydney have been to university, but realise they need the practical training and job experience TAFE offers to advance in the careers they want.

“As a proud western Sydney-sider, getting behind this TAFE Western Sydney campaign is a no-brainer. This is a story worth telling and I’m doing it in the best way I know – through comedy.”

To watch more episodes from Rob’s Campaign, click here.

Please login with linkedin to comment

Rob Shehadie telstra tv

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]