Combating Advertising Fraud And Cybercrime

City Lights series. Backdrop of technological fractal textures on the subject of science, technology, design and imagination
SHARE
THIS



Integral Ad Science, provider of actionable advertising intelligence for buyers and sellers of digital media, has announced the opening of its Anti-Fraud Lab to conduct comprehensive research and development that will help advance anti-fraud solutions in the advertising industry.

The launch of the lab, located in Seattle, extends Integral’s leadership in data science-based fraud detection and prevention solutions.

The new lab, headed by Jason Shaw, Integral’s director of data science and a fraud-fighting veteran, will take a holistic approach to examining the forces driving advertising fraud and developing techniques to protect the industry from it. The lab will uncover what happens behind the scenes of fraudulent transactions as well as analyse underlying mechanisms that incentivise and create paths for committing fraud. These insights will further expand Integral’s existing comprehensive anti-fraud solution providing fraud detection and real-time actionable data to prevent fraudulent ad transactions.

In addition to advancing Integral’s current industry-leading methodology, which uses both big data and session-based signal analysis to tackle display, video, and mobile fraud, Integral will expand its work with experts in various industries and premier academic institutions to collaborate and exchange knowledge in broader fraud research. The overall intent is to improve the advertising environment for publishers, agencies and marketers alike, while contributing critical insights and intelligence to fight against other forms of digital fraud and cybercrime. Integral processes hundreds of billions of impressions monthly, and is uniquely able to analyse the industry on a broad and representative level across multiple media quality metrics. Furthermore, Integral’s patented technology detects and intercepts fraudulent behaviour in real time and prevents advertisers from paying for non-human traffic at a scale unachievable by competition.

“Fraud has become an increasingly large issue in the advertising industry, which is why we are dedicated to developing the best technology and tools possible to help combat it,” said Shaw. “The capabilities of this lab will enable us to disrupt ad fraud and other deceptive behaviour in all its forms, as well as participate in exciting efforts against cybercrime around the world.”

“Thousands of companies rely on Integral’s technology daily, a role we take very seriously as proven by our commitment to continue to invest heavily in fraud prevention and the establishment of this first-of-its-kind operation. The findings we will share will benefit the whole industry,” said Scott Knoll, CEO of Integral Ad Science. “Seattle is known as a hub for data science and innovation, and we’ve found a number of the best and brightest data scientists, computer security experts, and engineers there to further set apart our advantage in fraud detection.”

Integral has been instrumental in developing fraud detection and prevention products for the past three years and continues to advance anti-fraud solutions rooted in data science and security research. Last year, Integral took the first steps in original research by following and analysing a specific botnet and sharing the findings with the industry. This new Anti-Fraud Lab will expand on Integral’s novel approaches while continuing to develop and apply more conventional methods in an effort to fight fraud and benefit the advertising industry as a whole.

Please login with linkedin to comment

Latest News

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Revealed: The Most In-Demand IT Jobs
  • Technology

Revealed: The Most In-Demand IT Jobs

Do you despise your overpaid IT department? Well, you could possibly punch your web designer in the face after this.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]

Domo Introduces New Data Security Software Solution
  • Marketing
  • Technology

Domo Introduces New Data Security Software Solution

Domo has announced it has introduced new cloud security technology for its Bring Your Own Key (BYOK) software, which includes unique capabilities like rolling generation of data encryption keys and a built-in kill switch. Domo BYOK is the first BYOK enterprise software solution for cloud analytics and business intelligence, and builds on the company’s existing security, compliance and […]

Shopper Media Group Grows Sydney & Melbourne Sales Teams
  • Advertising
  • Marketing
  • Media

Shopper Media Group Grows Sydney & Melbourne Sales Teams

Shopper Media Group (SMG) has continued to grow its Sydney and Melbourne sales teams to keep up with the demand for Smartlite Panels for shopping centres. Ashley Munro joins SMG as group sales manager for Sydney, having previously worked in a similar role at NOVA Entertainment. Laura Mason has been appointed as SMG’s business manager […]

RIO DE JANEIRO, BRAZIL - AUGUST 14:  Usain Bolt of Jamaica competes in the Men's 100 meter semifinal on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 14, 2016 in Rio de Janeiro, Brazil.  (Photo by Cameron Spencer/Getty Images)
  • Advertising
  • Media

Olympics, Census Prove Tough Hurdles For Media Agencies: SMI

Australia’s media agency market has experienced another tough month in August, according to the latest data by Standard Media Index (SMI). SMI noted the softer demand this time around was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1 per […]