Coles Utilises Dynamic Messaging In Latest Adshel Out-Of-Home Campaign

Coles Utilises Dynamic Messaging In Latest Adshel Out-Of-Home Campaign
SHARE
THIS



Coles has launched a dynamic and contextually relevant digital out-of-home campaign with Adshel to promote its Coles Insurance price freeze.

Across 79 Adshel digital screens nationally, the seven day ‘Freeze is On’ campaign, sees an ice block slowly melt each day as the creative counts down the days left in the Coles Insurance price freeze.

In addition to the dynamic creative of a melting ice block each day, the digital out-of-home campaign uses contextual relevance throughout the day.

Between 7am-11am, the creative refers to getting a quote before your first coffee. From 11am-3pm, it encourages commuters to get a quote on while on their lunch break; and from 3pm-8pm, it refers to getting a quote in time for dinner.

Coles’ campaign planning manager Natasha Aaron said, “We were really excited by the flexibility that Adshel Live screens provided us from a creative perspective. With a strong, time sensitive offer in market, we loved having the opportunity to use an outdoor medium a little differently.

“The ability to leverage the regular routes that commuters take daily, means that we’re able to build a sense of urgency for the final days of the campaign, and create impact by delivering a relevant message to customers at an appropriate time of day.”

Adshel’s sales and marketing director David Roddick said, “The Adshel Live digital street furniture network is continually pushing creative boundaries plus offering unique opportunities for advertisers.

“Coles was able to create an imaginative, contextually-relevant and dynamic campaign to promote their Insurance price freeze. We’re delighted to have been able to produce a great outcome and help drive results for Coles.”

The Coles campaign went live on Monday 29 February.

The launch of this campaign follows the announcement that Adshel will be expanding its Adshel Live network across Australia and New Zealand by 825 screens from this year; and the launch of Adsmart, an ad-serving platform which gives brands the flexibility to manage their own digital-out-of-home creative based on time of day, place, audience, context and business needs in real time.

Campaign credits:
Media agency: Universal McCann (UM) Melbourne
Creative agency: Whippet

Latest News

Image lead story Photography by andre&dominqiue
  • Advertising
  • Marketing
  • Media

All The Photos From The 2018 Women In Media Awards!

The Women in Media Awards has wrapped up for another year, as the industry celebrated it’s best and brightest females in style – and we have the pics to prove it. The annual awards programme ran for the sixth time on Friday night at Doltone House, Jones Bay Wharf and was our biggest Women in Media […]

by B&T Magazine

B&T Magazine
Photography by andre&dominqiue
  • Media

Ita Buttrose Honoured With B&T’s Women In Media Lifetime Achievement Award

One of Australia’s most iconic trailblazing journalists, Ita Buttrose, was lauded in Sydney on Friday night, as she graciously received B&T‘s Women In Media Lifetime Achievement Award. Buttrose, whose glittering media career spans more than 40 years, and whose accolades include an Order of Australia, an OBE and the 2013 Australian of the Year Award, told the audience […]

by B&T Magazine

B&T Magazine
Photography by andre&dominqiue
  • Advertising
  • Marketing
  • Media
  • Technology

OMD’s Aimee Buchanan Tops B&T’s Women In Media Power List For 2018

Not only did B&T honour the best and brightest females at the Women in Media Awards on Friday night via a number of categories, we once again compiled a list of the most powerful women in the industry. Starting with 300 names, B&T spent weeks whittling that number down to 30, which was bloody hard, […]

by B&T Magazine

B&T Magazine
Revenue For oOh!media Grows By Double Digits Ahead Of Adshel Acquistion
  • Media

Revenue For oOh!media Grows By Double Digits Ahead Of Adshel Acquistion

Out-of home media player oOh!media has not let its proposed $570 million acquisition of Adshel distract it from delivering solid revenue growth in the first half of 2018. The company’s revenue totalled $192 million for the six months to 30 June 2018 – up 11 per cent on the prior corresponding period – while oOh!media’s […]

by B&T Magazine

B&T Magazine
OMD Melbourne Announce New Head Of Digital
  • Media

OMD Melbourne Announce New Head Of Digital

OMD has announced the appointment of Kyle Le Geyt to head of digital, OMD Melbourne and will lead the digital offering across all OMD Melbourne clients. This news follows the announcement of Sian Whitnall’s promotion to chief digital officer for OMD Australia, bolstering the digital leadership of the agency nationally. Le Geyt brings extensive digital planning […]

Sunday TV Wrap: Ten’s ‘Pilot Week’ Proves Ratings Dud
  • Media

Sunday TV Wrap: Ten’s ‘Pilot Week’ Proves Ratings Dud

Network Ten’s innovative ‘pilot week’, where eight potential new shows are given a chance to get picked-up for 2019, got off to an ignominious start last night after both programs failed to pull significant audiences. Comedy show Skit Happens – which appeared to take pot shots at rival network’s programs – managed a mere 350,000. Ex-politician Sam Dastyari’s Disgrace! chat show fared even worse […]

by B&T Magazine

B&T Magazine
Saatchi & Saatchi Melbourne Unveils Latest Work For Greens Baking
  • Campaigns

Saatchi & Saatchi Melbourne Unveils Latest Work For Greens Baking

Greens Baking has launched a new integrated campaign titled ‘Sneak in a Cake Break’ via Saatchi & Saatchi Melbourne. Cake Break is an innovative range of single-serve cakes that you can microwave in under a minute. With the Cake Break range, it’s now possible to bake almost anywhere – as long as you have a […]

by B&T Magazine

B&T Magazine
Study: Sydney Swans Still The Most Supported AFL Team, But The Bulldogs The Big Improver
  • Marketing

Study: Sydney Swans Still The Most Supported AFL Team, But The Bulldogs The Big Improver

The Sydney Swans are the most supported team in the AFL boasting 1.174 million fans according to the annual Roy Morgan AFL supporter ladder. However, the 2018 results found that the Sydney team had lost 30,000 fans (2.5 per cent) from this time last year. The Swans’ numbers were almost double that of second placed […]

by B&T Magazine

B&T Magazine
Dee Madigan Opens Campaign Edge Sprout In Darwin
  • Advertising

Dee Madigan Opens Campaign Edge Sprout In Darwin

Campaign Edge is now in Darwin, having merged with local Darwin agency, Sprout to form Campaign Edge Sprout. Sprout was started 18 years ago by Anya Lorimer and is the Territory’s largest design agency, while Campaign Edge has offices in Sydney, Brisbane and Melbourne and is led by creative director Dee Madigan who, last Friday, […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]