Coles Chooses Casey Donovan As The New Face (& Voice) Of Its ‘Down Down’ Campaign

Coles Chooses Casey Donovan As The New Face (& Voice) Of Its ‘Down Down’ Campaign

Supermarket giant Coles has announced that it has appointed former Australian Idol winner Casey Donovan as the face and lead singer of its reinvigorated ‘Down Down’ campaign.

Casey’s appointment comes as Coles drops the price on 34 San Remo pasta products as well as its Coles Ultimate Chocolate Chip Cookies.

Launched in 2010, the ‘Down Down’ campaign has been synonymous with dropping prices, and was arguably made famous through legendary English rockers Status Quo.

Coles chief customer officer Simon McDowell said: “Casey is one of Australian’s favourite entertainers, so she’s a perfect fit for her to lead our campaign and bring her unique sound and personality.

“We hope our customers will enjoy dancing ‘Down Down’ our aisles while picking up lower prices.”

Commenting on her new gig, Donovan said: “I feel honoured and privileged to be the new face of ‘Down Down’ at Coles. Not only is Coles the one-stop shop to get ‘Down Down’, savings, but Coles also does a lot of fabulous things for charities and to support local communities. I love that.”




Please login with linkedin to comment

Casey Donovan Down Down Status Quo UM Melbourne

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]