Coca-Cola in the UK is using a new YouTube channel to try and arrest the fall of sales in its fizzy concoction to teenagers.
Based on a similar model out of Germany, the channel, called “Coke TV”, is hosted by two British YouTube stars Manny and Dodie and focus on youth topics such as music, games and sport. Check it out here.
In April, Coca-Cola in the US announced that its global revenues had fallen four per cent in the calendar year.
The German version of “Coke TV” was launched in 2014 and has amassed close to 270,000 subscribers and has had over 29 million views.
Coke’s marketing boss in the UK, Bobby Bittan, said of the launch: “The beauty of CokeTV is it puts the Coca-Cola brand directly into the world of the YouTube generation, reflecting their interests and speaking their language, week after week.
“It will be the most engaging platform to reach young adults in GB and Ireland, entertaining them with relevant and authentic content, uniquely served in a way only Coca-Cola can,” he said.
There are apparently no plans to launch an Australian version.