Fairlife, the Coca-Cola backed brand of milk, has dropped its advertising campaign following a barrage of social media accusations of sexism.
Turns out women covered in a creamy white substance doesn't go down too well on Twitter.
The ads feature scantily-clad women wearing tight, revealing dresses designed to look like a splash of milk, with slogans including, “Drink what she’s wearing”, “Better milk looks good on you” and “Milk with flair”.
Twitter users criticised the ads for depicting women in a demeaning way, with some questioning which part of the campaign was relevant to milk.
Marilyn Latham, a San Franciscan marketer, called Fairlife’s new ad “quite the fail” for its “sexism and objectification of women,” while Karyn Dougan, a Glasgow-based writer, said, “Waiting for the other half of the Fairlife milk adverts. You know, the ones with men in demeaning poses?”