Coca-Cola Brings A Bit Of Magic To New Labels

Coca-Cola Brings A Bit Of Magic To New Labels
SHARE
THIS



A new Coca-Cola TVC by advertising agency David, “Taste The Magic”, has a Las Vegas magician Justin Flom magically transform Coke bottles into other Coke bottles.

Earlier this year, B&T reported that Coca-Cola had redesigned the packaging of each of its variation—  silver for Diet Coke,  black for Coke Zero and green for stevia-infused Coca-Cola Life —around the signature red colour of original Coca-Cola.

This US advert is the first time the packaging has been used:

“50 per cent of Coca-Cola’s communication will be aimed at its original variant and the other 50 percent at the low and no-calorie options,” reads an accompanying pressie. “This means that in 2016, Coca-Cola will have invested four times more in these options compared to 2015.”

CREDITS
Client: Coca-Cola
Product: Coca-Cola, Coca-Cola Zero, Coca-Cola light, Coca-Cola Life
Title: “Taste the Magic”
Agency: David
Executive Creative Directors: Joaquín Cubría, Ignacio Ferioli
Creative Director: Nacho Coste
General Account Director: Emanuel Abeijón
Account Director: Lucila Castellani
Account Executive: Florencia Scrimaglia
Planning Director: Javier Quintero
Head of Global Integrated Production: Veronica Beach
Head of Production: Brenda Morrison Fell
Client Production: La verde Pro
Director: Martin Romanella
Production Agency: argentinacine
Executive Producers: Nano Tidone, Laura Passalacqua
Producer: German Escande
Postproduction: Aldo Ferrari
Postproduction House: Pickle House
Color: Pentimento
Sound Design: Elefante Resonante
Music: “Taste the Feeling” by Conrad Sewell
Client Supervisors: Luis Gerardin, Guillermo Gimenez y Brotons, Alberto Velasco, Diego Luis, Sol Jares Cánovas, Jennifer Dolan

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine