Coca-Cola Brings A Bit Of Magic To New Labels

Coca-Cola Brings A Bit Of Magic To New Labels

A new Coca-Cola TVC by advertising agency David, “Taste The Magic”, has a Las Vegas magician Justin Flom magically transform Coke bottles into other Coke bottles.

Earlier this year, B&T reported that Coca-Cola had redesigned the packaging of each of its variation—  silver for Diet Coke,  black for Coke Zero and green for stevia-infused Coca-Cola Life —around the signature red colour of original Coca-Cola.

This US advert is the first time the packaging has been used:

“50 per cent of Coca-Cola’s communication will be aimed at its original variant and the other 50 percent at the low and no-calorie options,” reads an accompanying pressie. “This means that in 2016, Coca-Cola will have invested four times more in these options compared to 2015.”

Client: Coca-Cola
Product: Coca-Cola, Coca-Cola Zero, Coca-Cola light, Coca-Cola Life
Title: “Taste the Magic”
Agency: David
Executive Creative Directors: Joaquín Cubría, Ignacio Ferioli
Creative Director: Nacho Coste
General Account Director: Emanuel Abeijón
Account Director: Lucila Castellani
Account Executive: Florencia Scrimaglia
Planning Director: Javier Quintero
Head of Global Integrated Production: Veronica Beach
Head of Production: Brenda Morrison Fell
Client Production: La verde Pro
Director: Martin Romanella
Production Agency: argentinacine
Executive Producers: Nano Tidone, Laura Passalacqua
Producer: German Escande
Postproduction: Aldo Ferrari
Postproduction House: Pickle House
Color: Pentimento
Sound Design: Elefante Resonante
Music: “Taste the Feeling” by Conrad Sewell
Client Supervisors: Luis Gerardin, Guillermo Gimenez y Brotons, Alberto Velasco, Diego Luis, Sol Jares Cánovas, Jennifer Dolan

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