Coal Mining Ad Mocked On Social Media, Slammed By Environmentalists

Coal Mining Ad Mocked On Social Media, Slammed By Environmentalists
SHARE
THIS



The latest TV ad from the Minerals Council of Australia has been lambasted online for hailing coal to be “amazing”.

The 30-second ad, with a title ‘Coal. Isn’t it amazing’, showcases what looks like an other-worldly type surface, with a voice-over talking about how coal can provide jobs, infrastructures and the benefits of everyday life.

The YouTube ad has comments disabled.

Greg Evans, executive director – Coal at Minerals Council of Australia said in a statement to B&T:  “The response by anti-coal activists on Twitter to the Little Black Rock campaign is predictable and expected.

“We have been very pleased with the response to the campaign so far and it tremendous to have such strong engagement in social media as this only helps to get the facts on the table about positive contribution of the coal industry.

“The campaign will continue for some time yet and is supported by other information like Coal Hard Facts.”

Since the ad’s airing over the weekend, Kelly O’Shanassay, chief exective of the Australian Conservation Foundation, labelled the ad “ludicrous” when talking to The Guardian.

“Coal is a dangerous little black rock. Every climate scientist and almost every politician in the world knows that coal is very polluting and very dangerous. The only people who don’t get that are the Minerals Council and our government,” she told The Guardian.

“I’m glad that the Minerals Council has woken up to the 18th century potential of coal. I can’t wait until they see the 21st century potential of renewable energy.”

However, a spokesperson for the Minerals Council of Australia reportedly said: “This has been in train for some time. It’s fair to say there are a few misconceptions out there the industry wants to tackle. This is aimed at the general public but we obviously want the politicians to take notice of it.”

Social media has fired up, creating the hashtag #coalisamazing to mock the ad and the council behind it.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine