Clems Melbourne Unveils Latest NAB Mini Legends Campaign

Clems Melbourne Unveils Latest NAB Mini Legends Campaign
B&T Magazine
By B&T Magazine



NAB has today launched the latest iteration of the NAB Mini Legends campaign, highlighting its support of the next generation of AFL stars.

In a first for the Mini Legends campaign, brought to life with the help of Clemenger BBDO Melbourne, the pint-sized stars have been immersed in the AFL’s grand stage, with the Mini Legends interacting with some of the biggest names in the game.

The 2018 Mini Legends campaign, features miniature versions of AFL stars Richmond’s Trent Cotchin, Essendon’s Dyson Heppell, North Melbourne’s Ben Brown and Brisbane’s Charlie Cameron.

NAB’s chief operating officer Antony Cahill said “we are extremely happy to continue our long running relationship with the AFL and bring NAB’s support of the game to life through the Mini Legends campaigns. We’re celebrating our heroes on the field, and the youngsters across the country in grassroots programs who are inspired by their favourite AFL heroes. This year, we’ve used special effects so the NAB Mini Legends look to be playing out some great moments of this season. I’d imagine it won’t be the last time we see these kids playing in the big time.”

Clemenger BBDO creative director, Rich Williams, added, “Through every iteration of the Mini Legends campaign, we’e been looking to replicate the experience of kids across the country performing their favourite AFL stars’ moves.

“This year, we’ve well and truly delivered on that promise by creating an experience where the kids get to see themselves up against some of their AFL heroes with the roar of a matchday crowd in the background.”

The campaign will roll out nationally today on TV, print, digital and social channels.




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