Clemenger BBDO Melbourne has announced the appointment of Natalie Taylor (pictured above, right) as head of flare for the agency’s content division and Sabrina Riedel (pictured above, left) as digital executive producer.
As head of flare, Taylor will be responsible for developing and leading a team of content creators to continue servicing the agency’s growing content output.
Taylor joins Clems Melbourne With 20 years’ international experience and an enviable body of work, including large-scale and award-winning campaigns for the likes of Mars, P&G and Campari.
Joining Clems Melbourne from The Monkeys, Riedel’s role in the digital team will see her leading the agency and its clients’ adoption and implementation of new technologies, as well as the production of digital experiences that bring clients’ brands to life in new formats.
Ben Kidney, director of digital at Clems Melbourne, said: “We are delighted to welcome someone with Sabrina’s digital pedigree, intelligence, professionalism and ambition to do world-class creative work.
“Adding Sabrina to our ranks supports the growth, digital maturation and continued ambition that we have as an agency to continue making world-class, integrated work.”
Clems Melbourne CEO Nick Garrett said: “As we continue to evolve our agency and broaden our offering, we need to have the right people in place to bring the vision to life and diversify the agency’s skillset.
“In Sabrina and Natalie, we’ve found fantastic leaders who share our passion for great, integrated work.”