Clems Melbourne Plays It Slightly Creepy In New ‘Kissers’ Campaign For Mars

Clems Melbourne Plays It Slightly Creepy In New ‘Kissers’ Campaign For Mars
SHARE
THIS



Overly affectionate parents are the stars of a witty – if slightly creepy – campaign for Mars via Clemenger BBDO Melbourne.

The ad’s the second instalment of its ‘Enough Chocolate to Deal with Anything’ platform, titled ‘Kissers’.

The TVC showcases the uncomfortable first meeting of a loved-one’s parents, who quickly admit to being a family of ‘kissers’. As the new boyfriend leans in for a peck on the cheek from his girlfriend’s mum, it’s evident what the family meant when they said they were kissers, as the mum plants a firm kiss on the lips on the boyfriend, quickly followed by the dad.

The boyfriend is then seen happily enjoying a Mars Bar with his shocked girlfriend standing beside him, while the mother announces grandma has arrived.

Suzanne Morrison, marketing director at Mars Wrigley Confectionery said: “Being kissed on the lips by your new girlfriend’s parents is not a situation anyone wants to get stuck in. Luckily this guy had a Mars bar on hand to help deal with it.”

“Mars and Clemenger BBDO have designed the new brand creative to show Australians how the chocolate bar can provide the confidence they need to overcome any future awkward situations.”

The new brand platform has launched through 15’ second TVC’s, 6’ bumpers, OOH, social, digital as well as a roll out of activations over the coming months.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]