The week in Cannes has started off very well for the prodigious Clemenger BBDO Melbourne team, winning gold for its brilliant ‘Meet Graham’ campaign in the PR category, as well as three silvers and a bronze all in the PR category for the road safety initiative created in 2016.
A favourite with awards across the nation and the world, the win for ‘Meet Graham’ at Cannes is icing on the cake for the Melbourne branch of the BBDO network.
The team also managed to bag a bronze in the PR category for its Snickers ‘Hungerithm’ work, which had taken out the far more prestigious B&T Award for best data driven marketing campaign in December 2016.
While there were 100 awards handed out in the PR category in total, Australia managed quite well with awards going to TBWA’s PR agency Eleven and Saatchi & Saatchi.
TBWA managed a silver and a bronze for its #holdtight campaign, while BWM Dentsu also silvered with its ‘Premmie Proud’ campaign for BabyLove Nappies.
Westpac’s ‘Rescue Rashie’ campaign, which to be honest had slipped under B&T’s radar and raises questions as to whether it’s erring slightly on the made-for-an-award side of things. The below YouTube link had had 76 views when B&T checked it out for instance!
Meanwhile in the Glass Lions awards, Australia walked away without so much as a Jatz cracker, which underscores the necessity for B&T to bring the 3% Conference to Australia and for Australia’s agencies to get behind it! We’re falling behind folks and we need to get cracking.
Perhaps even more alarmingly for Australia’s oldest media category, Australia didn’t even manage to make it onto the shortlist in the print campaign category.
In the outdoor category, Australia has once again covered itself in gold glory with Marcel Sydney coming up trumps for its work with Heineken’s Tiger Beer.
Meanwhile Melbourne rivals Clemenger and McCann both hoisted twin silvers for their respective efforts with ‘Meet Graham’ and ‘Made Possible By Melbourne’.
McCann actually grabbed bragging rights by bagging a third silver for its YMCA ‘Playnasium’ in the category.
Meanwhile, fellow Mexicans BWM Melbourne bagged a bronze for its work with Chadstone Shopping Centre called the ‘Tailor Made Store’.2017 Cannes Lions
Finally, Westpac’s ‘Rescue Rashie’ via Saatchi & Saatchi also bagged an outdoor bronze.