Clemenger BBDO Brisbane has unveiled a new radio campaign for BCF (Boating Camping Fishing) to remind outdoor enthusiasts that getting dragged around homemaker centres during the stocktake sales isn’t all bad.
The campaign drew on the voice talents of comedians Sam Simmons, Rhys Nicholson and Jean Kittson. It will run until the end of June across a number of stations on the Australian Radio Network.
Ben McConnell, marketing manager at BCF, said: We’re all about helping people have a bit of BCFing fun. So even if you’re stuck in town over the stocktake weekends, at least you can have a laugh at these ads.”
Marianne O’Brien, creative director at Clems Brisbane, said commercial radio is packed with spots for all the big retailers at this time of year.
“Everyone’s on sale right now, so we thought we’d use the landscape to our advantage, and help BCF stand out from the noise,” she said.
Client: BCF (Boating Camping Fishing)
Marketing manager – Ben McConnell
Brand manager – Sarah Cogzell
Marketing coordinators – Melissa Guymer and Emma Yerbury
Agency: Clemenger BBDO Brisbane
Managing director – Rob Hudson
Creative directors – Cristian Staal and Marianne O’Brien
Copywriter – Christie Luxton
Business director – Richard Boland
Senior account director – Allison Witherspoon
Agency producer – Robyn Dodd
Sound designer: Rosco Audio