Clemenger BBDO Sydney have officially scored the deal as the lead creative agency for TAB after coming out on top of a competitive pitch.
With three agencies involved in the pitch process, Clems Sydney has assumed responsibility for all TAB communications from June 2016.
“Since the very first phone call we’ve been incredibly excited about working with Claire and the team to realise the power of the TAB brand,” said head of account management Emily Perrett.
CMO Claire Murphy added, “Clemenger BBDO demonstrated a strong strategic understanding of the business, and we look forward to partnering with them as we head towards the Footy Finals and Spring Racing Carnival”.
Paul Nagy, the executive creative director also threw his two cents in, saying, “TAB is a truly iconic Australian brand and it’s a privilege to be working on it”.