Clemenger BBDO Melbourne has launched a new campaign for ahm and that offers people “health insurance you might actually use”, in the first brand work released since ahm’s recent appointment of the agency.
The campaign paints a picture of everyday scenarios that result in the need for health insurance, and introduces a new suite of ahm “covers” to match.
The campaign launched on Sunday with the following 30-second spots.
Clemenger BBDO Melbourne creative director Evan Roberts said the campaign shines a light on the real experience of health, defining ahm as the simple, affordable cover full of the things you’ll actually use.
“For most of us, health insurance and when we use choose to use it is quite a mundane, every-day experience,” he said.
“It’s nothing spectacular – just modern-day scenarios we can all relate to, and scenarios we need insurance for.”
Amanda Romeo, head of marketing at ahm, said the campaign builds on the brand’s strong foundation and established style of communication.
“As a brand, we reflect our straightforward approach to private health insurance through our black and white style of communication,” she said.
“This campaign is a great build on this, as it brings the brand into the context of our consumers’ lives.”
“By showcasing relatable scenarios, the campaign builds a stronger link between the ahm brand and our consumers.”
The campaign will evolve across broadcast, out of home, digital and social channels over the coming weeks.
Head of marketing – Amanda Romeo
Campaign manager, marketing – Josh Dorevitch
Creative agency: Clemenger BBDO Melbourne
Production company: GoodOil
Director: Fiona McGee