Clemenger BBDO Melbourne has created a TVC, called ‘Inside the Joke’, to launch the 2016 Melbourne International Comedy Festival and celebrate the event’s 30th anniversary.
Directed by Revolver’s Steve Rogers, the spot plays off the old ‘A bishop, a Scotsman and a judge walk into a bar…’ premise and features a few of these worn characters questioning the path of the joke as it plays out.
The cast includes accomplished TV, film and theatre actors Marshall Napier as the judge, Chris Haywood as the priest, Benedict Hardie as the Scotsman and Lynne Porteous as the barwoman.
This year’s festival runs from 23 March to 17 April, and will feature around 7,000 ticketed and free performances from over 450 local and international guests.
Festival Director/CEO – Susan Provan
Executive Director – Damien Hodgkinson
Marketing Director – Trudi Sheppard
Partnership Manager – Denise Damianos
Clemenger BBDO Melbourne
Creative Chairman – James McGrath
Executive Creative Director – Ant Keogh
Creative Directors – Ant Phillips and Richard Williams
Senior Art Director – Luke Thompson
Senior Copywriter – Jim Robbins
Managing Director – Paul McMillan
Account Director – Khia Croy
Executive Producer – Sonia von Bibra
Senior TV Producer – Lisa Moro
Strategy – Matt Pearce
Production Company – Revolver
Director – Steve Rogers
Executive Producer – Pip Smart
DOP/Cinematographer – Peter James
Editor – Alexandre de Franceschi
Editing House – The Editors
Online Artist – Sam Coates, Finish
Colourist – Christine Trodd
Sound Designer/Engineer – Paul Le Couteur
Sound House – Flagstaff Studios