#ClearThePitch To Make Communities Safer From Unexploded Remnants Of War

#ClearThePitch To Make Communities Safer From Unexploded Remnants Of War
SHARE
THIS



Grey for Good, the philanthropic arm of Grey Group Singapore, has teamed up with DanChurchAid (DCA) to drive support for creating safer communities in post-conflict zones around the world – communities free of dangerous remnants of war such as land mines, unexploded ammunition and cluster bombs.

It is a pressing topic often described as one of the most evil problems affecting millions of civilians in over 60 countries around the world. And it takes a mammoth effort to tackle. However, the topic does not feature a lot in the public conversation or the media – other imminent issues get all the coverage.

To change this, the team has developed an integrated campaign that builds an emotional link to one of the world’s biggest sports: football. It’s a universal sport and is played on streets, fields, playgrounds, parking lots and many more places.

But due to remnants of war such as land mines, cluster bombs and unexploded ammunition, in large parts of the world playing football on fields can be extremely dangerous – especially for children.

Introducing #ClearThePitch, a campaign which links the global love for football with the aim of creating greater awareness and support for the essential work of making communities in post-conflict zones safer to live.

“The theme of football is everything but random. It allows us to reach and involve a huge group of people: not just millions of fans but also the clubs, players, associations and potentially even the sponsors,” said Till Hohmann, executive creative director & vice president (GSK), Grey Group Singapore.

“With a surprising but actually hard-hitting link: for millions of children playing the sport we all love is extremely dangerous. Our hope is to capture the imagination of the world of football to give the topic and our partner DCA both the visibility and the financial support that are so urgently needed.”

Richard MacCormac, DCA head of mine action, “Together with Grey for Good, we look forward to driving an impact on this issue. The goal is not only creating safe ‘football pitches’ for children, but to also provide safe and secure living conditions for families and communities so they can live a ‘normal’ life.”

To learn more about this issue, go to this website: clearthepitch.org.

Credits:
NGO and brand: DCA Mine Action
Client team: Richard MacCormac, Nikolaj Søndergaard, Christian Sophus Ehlers, Anne Kristine Erhardsen, Camilla Tollstorff Ardilsø, Mulle Juul Korsholm, Anne Mousten, Tobias Juhler Maureschat
Agency: Grey Group Singapore (through Grey for Good)
Agency Team: Till Hohmann (ECD), Antonio Bonifacio (CD), Konstantin Popovic (MD), James Dickinson (CW), Luis Fabra (AD), Brendan Cravitz (Sr. EP), Lauren Rilley (Producer), Rasyiqah Rahman (AM), Suresh Ramaswamy (Digital lead), Karishma Menon (Digital), Huma Qureshi (PR lead), Yanrong Pang (PR)
Film Production Company: Great Guns
Executive Producer: Laura Gregory
Producer: Mathew Alden
Line Producer: Ann Suthida Sihasavetra
Director: James Teh
DOP: Sinthop Sophon (Jeab)
Production Design Nattachai Kitjanawanchai (Nut Art)
Music and Sound Design:  Yessian Music, New York
Composer/Arranger:  Michael Dragovic
Sound Designer/Mixer:  Jeff Dittenber
CCO:  Brian Yessian
Song: “You’ll Never Walk Alone” (by Richard Rodgers and Oscar Hammerstein II)
Editing and Post-Production: Cutters
Production Team: Timo Otsuki, Shumpei Negami
Editing and Post Production Team: Ryan McGuire, Ben Conkey, Toshiki Kamei, Dr. Yu, Tomomi Ogawa

Please login with linkedin to comment

Latest News

Study: 52% Of Gen Xers & Baby Boomers Have A ‘Nemesis’ Brand
  • Marketing

Study: 52% Of Gen Xers & Baby Boomers Have A ‘Nemesis’ Brand

Older consumers are more likely to be loyal to a brand for a long period of time, but they are also more likely to boycott a brand for the poor customer service they received, new research has revealed. Cloud mobile and online business messaging solutions provider LivePerson has released the results of its consumer research […]

Craig McLachlan Says He Will Sue Fairfax & The ABC Over Harassment Claims
  • Media

Craig McLachlan Says He Will Sue Fairfax & The ABC Over Harassment Claims

Embattled actor Craig McLachlan, currently the centre of some unsavoury sexual assault allegations, has said he will sue both Fairfax Media and the ABC. The two media bodies combined in a joint investigation to expose allegations that McLachlan sexually harassed three women – actresses Christie Whelan Browne, Angela Scundi and Erika Heynatz – during a 2014 production of The Rocky […]

by B&T Magazine

B&T Magazine
Former Adland Duo’s New Start-Up Attempts To Redefine The Future Of Freelancing
  • Marketing
  • Technology

Former Adland Duo’s New Start-Up Attempts To Redefine The Future Of Freelancing

The former MD of digital agency MullenLowe Profero, Dave Bentley, has partnered with ex-Razorfish’s Senior Tech Manager, Nick Stevens, to launch a new company designed to revolutionise freelancing in the creative and digital industries by streamlining the way organisations and freelancers find each other and work together. Cavalry Freelancing is an online marketplace that intelligently matches projects with industry freelancers in minutes based on expertise, skills, availability, rates and reputation.

Channel Nine’s Today Busted Nicking A BBC Promo “Word For Word”
  • Media

Channel Nine’s Today Busted Nicking A BBC Promo “Word For Word”

It’s been a rather ignominious debut for Nine’s Today show for 2018 amid accusations a promotion for its hosting line-up, featuring the newly-installed Georgie Gardner, is a direct rip-off of an ad that aired for a UK breakfast show back in 2016. B&T has contacted Nine for comment on the allegations, however, it declined our offer to do […]

by B&T Magazine

B&T Magazine
Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]