Cirque du Soleil Campaign Has Performers Doing Chores via Y&R

Cirque du Soleil Campaign Has Performers Doing Chores via Y&R

The latest campaign from Cirque du Soleil and its creative agency Y&R, wants Vegas locals to know that Cirque du Soleil performers are people too.

B&T Magazine
Posted by B&T Magazine

The ‘Locals’ campaign, appears in print, online, outdoor and television, features artists from the popular Vegas shows O, Zumanity and KÀ doing usual boring stuff- getting coffee, watering the lawn and picking up dry cleaning.

“We wanted to represent the multiple sides of these artists: as amazing Cirque performers from some of the greatest shows in the world, but also as every day Las Vegas residents. The ads bring to life their extraordinary feats in contrast to their everyday errands, and really highlights the personality of Cirque du Soleil,” said Nathalie Brown, VP Group Creative Director at Y&R.